How to Craft a Buyer Love Letter?

Dated: February 7 2020

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How to Craft a Buyer Love Letter?

There are several things a Buyer can do in a competitive market to stand out from the crowd.  What has been gaining popularity is a personal cover letter to the Seller, accompanying your offer, AKA a love letter. A love letter is no regular valentine, but a sincere and thoughtful way of making an memorable impression on a Seller - and ultimately a way to increase the chances of your offer being chosen. Adding an emotional edge could be appealing to a home Seller. Here are a few tips to use so that your love letter is well received and pays out big. 

Keep It Short and Sweet

Sellers aren't interested in reading a novel so think about the most important things to say and get to the point. Focus on what you love so much about this house and why you can't live without it. The more streamlined you make your message, the more memorable it will be. We suggest keeping your letter between 200 to 300 words. 

Bring on the Compliments

It's important to keep your letter positive. The best way to do that is to offer sincere compliments. For instance, praise the Seller and let them know how much you adore their taste in landscaping, floor choices, color patterns, or their creative use of loft space as a play area. 

Share a Bit About Yourself

Share a bit about yourself and your journey with home buying. Whether you are buying to start a family, become a first time home buyer, or looking to grow into the next phase of your life - whatever your Whys, share it. Personal stories allow a Seller to empathize with you and connect. 

Know the Sellers

By knowing who the Sellers are and where they are coming from, you are on the right course to create a bond with them. Do they have kids like you? Share with them how much your own kids will love the house because of the extra room for their toys and the outdoor pool. It could also be that both the Seller and you are veterans, find that common ground and emphasize it.

If the Seller is an investor however, these Sellers may be focused on bottom line instead of personal connection. 

It is important to remember that a love letter is not a guarantee that you will win in a bidding war. However, it is definitely worth the effort if you are facing stiff competition. In my opinion, I highly recommend it no matter. As they say, it's better to have loved and lost than never to have loved at all. 



Article sourced from First Team's monthly Wire

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Kaylyn Shen

Welcome! Make yourself at home and take a look around.Originally from Shanghai, Kaylyn embraces her real estate career drawing upon her international flair and understanding of other culture....

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